Aaron Fiddelke
OO_Brand Identity.jpg

Orbit Outfitters

Orbit Outfitters

Overview: Orbit Outfitters is a small start up clothing brand located in Kansas City, MO. Marketed towards a niche group of outdoor enthusiasts and anyone who is inspired by our place in the universe

Role: Freelance Graphic Designer:

As a freelance graphic designer, I had the opportunity to bring the outdoor brand, Orbit Outfitters, to life. Starting with initial sketches and concepts, I developed a distinctive logo that captured the brand’s adventurous spirit.

I worked on the entire creative process, from initial concept development to final brand identity. Key responsibilities included:

  • Concept Development: Generating creative ideas and sketches to establish the brand's visual direction.

  • Logo Design: Creating a distinctive and memorable logo that captures the essence of Orbit Outfitters.

  • Apparel Mockups: Designing mockups for various apparel items, such as t-shirts, jackets, and hats.

  • Advertisement Design: Developing visually appealing advertisements for print and digital platforms.

  • Brand Standards: Establishing guidelines for brand consistency, including color palettes, typography, and imagery.