Border Brewing
Overview: Making a name for itself in the Crossroads Arts District, Border Brewing Co. produces a wide variety of beer styles that are approachable and complex in flavor — perfect for both amateurs and aficionados.
Role: Freelance Graphic Designer:
I had the opportunity to revitalize the brand identity of a small, local brewery in Kansas City, MO. My responsibilities included:
Logo Redesign: Updating the brewery's logo to a more modern and contemporary design that appealed to a wider audience.
Beer Can Design: Creating visually appealing and eye-catching designs for the brewery's beer cans.
Poster Design: Creating posters for events, promotions, and other marketing initiatives.
My work played a significant role in enhancing the brewery's overall brand image and attracting new customers. The updated logo, beer can designs, and apparel helped to establish a stronger connection with the local community and position the brewery as a modern and innovative brand.
